Off Premise:

Off Premise Promotions are activations that occur in the account where the product is sold. This is typically a retail outlet specializing in alcoholic beverages. Take, for instance, the introduction of a new RUM brand. Over 90% of the time, people start buying a new alcohol brand because they've tried it first, usually through sampling. Rarely do customers choose a RUM brand they're unfamiliar with during a store visit; they tend to stick with what they know. To encourage them to switch or try something new, offering a free tasting can be very effective. The most successful strategy to get customers to try a sample is to present it to them when they are already considering a purchase.

Deshawnd stands out in the industry by closely aligning our expertise with our customers' objectives. We take pride in providing extensive training to our talent, ensuring they don't just represent your product, but also deeply understand and can effectively communicate its value. 

At Deshawnd, we're not just service providers; we're your partners in growth. We meticulously build teams, each expertly tailored for specific sales interactions, enhancing the impact of your brand's message.  A well-crafted off-premise promotion, when aligned with your brand's goals and executed with our expert touch, can significantly elevate your ROI and sales figures. We invite you to discover the innovative strategies that have cemented Deshawnd's position as a leader in the industry. Reach out to us to explore how we can collaboratively achieve and surpass your brand's ambitions.


On Premise:

On Premise Promotions are activations that occur in a bar or restaurant setting where patrons can purchase a beer, wine or alcoholic drink with their liquor of choice.  Using the same example of a RUM brand, our promotional models will offer complimentary samples of the tequila as a single tasting or mixed into a cocktail to all patrons in the account. If the patron likes what he/she has tasted, we encourage them to order the regular sized drink at the bar, increasing revenue for the brand and the account. Generally, the featured product being sampled is also being offered as a speciality cocktail during the sampling hours. The promotional models can offer promotional swag as incentives for purchasing a drink. 


We have a variety of options for how to execute your next on/off premise campaign! Whether it’s one market with 25 activations, or 12 markets with thousands of activations, we’re ready to take it on, and you can rest assured that we have proprietary technology to execute seamlessly. We are happy to provide testimonials and case studies demonstrating how a sampling campaign can go a long way